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  • What is Blue Ocean Strategy | About Blue Ocean Strategy
    Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand It provides a systematic approach to making the competition irrelevant
  • What Is Blue Ocean? Definition in Markets and Characteristics
    Blue ocean is an entrepreneurship industry term created in 2005 to describe a new market with little competition or barriers standing in the way of innovators The term refers to the vast "empty
  • Blue Ocean Strategy Explained: Summary, Examples, Investing . . .
    Blue Ocean Strategy is a strategic business framework in which companies achieve superior market positions by creating new and uncontested market spaces (aka “blue oceans”) instead of competing in existing and competition-saturated markets (aka “red oceans”)
  • Blue Ocean Strategy - What Is It, Examples, Principles . . .
    Blue ocean strategy is a business theory that aims to create new market spaces with little or no competition by providing value innovation This strategy identifies and explores untapped areas where demand is high, and competition is irrelevant
  • Understanding the Red Ocean vs. Blue Ocean Strategies
    Companies navigate the competitive seas with the help of two essential approaches: the Red Ocean and Blue Ocean strategies The Red Ocean strategy emphasizes competition and gradual improvements while taking on established competitors in a well-known market
  • Blue Ocean Strategy - Harvard Business Review
    Blue oceans denote all the industries not in existence today —the unknown market space, untainted by competition In blue oceans, demand is created rather than fought over There is ample
  • Blue Ocean Strategy in Action: From Idea to Execution
    Compared to red ocean, blue ocean strategy represents a significant departure from the status quo It hinges on a shift from convergence to divergence in value curves at lower costs thus raising the bar of execution challenge


















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