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  • What Is a Franchise, and How Does It Work? - Investopedia
    Franchises are an effective way for entrepreneurs to start a business, especially when entering a highly competitive industry such as fast food, or an industry that is established and
  • What is a Franchise - International Franchise Association - IFA
    Franchising is a contractual relationship between a licensor (franchisor) and a licensee (franchisee) that allows the business owner to use the licensor’s brand and method of doing business to distribute products or services to consumers
  • Franchising - Wikipedia
    Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee [1]
  • What is franchising? Definition and examples - Market . . .
    Franchising is an arrangement in which the franchisor gives the franchisee the right to distribute and sell the franchisor’s goods or services and use its business name and business model for a specified period
  • What Is Franchising How Does It Work? | Britannica Money
    If this sounds like a reasonable deal—starting an entrepreneurial venture by piggybacking on an established brand—then maybe franchising is right for you A franchise model bridges the gap between a company’s growth aspirations and an entrepreneur’s venture-seeking ambition
  • What is Franchising? | Franchise Direct - USA
    Simply, a franchise is the right or license granted by a company (the franchisor) to an individual or group (the franchisee) to market its products or services in a specific territory or area How Does a Franchise Work?
  • What Is Franchising?
    Franchising is a business strategy for getting and keeping customers It is a marketing system for creating an image in the minds of current and future customers about how the company's products


















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